- Conversion Rate Optimization (CRO): Conducting A/B tests and landing page tests as well as comprehensive potential analyses of client websites. Development of clear test strategies to systematically plan tests and increase conversion rates in a targeted manner.
- Digital Analytics: Implementation and configuration of web analytics tools (e.g. Google Analytics, Adobe Analytics) as well as long-term support for data analysis and optimization to enable continuous data-driven decisions and improve performance.
- Business Intelligence (BI): Building a suitable BI infrastructure and connecting relevant data sources to create customized dashboards and reports that enable informed decision making based on real-time data.
- Marketing Automation: Introduction and integration of automation solutions (e.g. HubSpot, Salesforce) to optimize marketing and sales processes and enable personalized customer approaches.
- Technical implementation: Support in the implementation of technical solutions, e.g. by setting up tracking systems or developing individual software solutions.
- Data analysis & visualization: Creation of customized data visualizations for easy interpretation of complex data sets and identification of optimization potential.
- Strategic consulting: Development of customized strategies for digital transformation and data-driven growth based on clients' individual goals and challenges.
- Customer Journey Optimization: Analysis and optimization of the entire customer journey to improve the user experience and strengthen brand loyalty.
With this combination of sound advice, technical expertise and practical implementation, Peaks & Pies offers customized solutions that ensure sustainable success for companies.