DIE CREW AG stands for Creative Sales Campaigning – creative communication solutions along the sales channels. Its services are aimed particularly at companies with complex sales, distribution, and trading structures, for example, B2B2B, B2B2C, or B2B2B2C.
The promise: With its communication solutions, the Crew closes the gap between marketing and sales for greater impact in the market.
The central tool is the CREW CHANNEL PLANNER®, which analyzes and evaluates sales channels in order to develop effective marketing and sales communication measures based on these.
Communication to and through sales plays a key role here – that is, the internal approach to sales teams and the support of their communication with target groups. Sales is therefore an important target group for the Crew, as they are at the beginning of the communication chain into the market.
A key goal is to establish marketing as a turbo for sales and sales as the strongest multiplier for marketing. This alignment demonstrably leads to better results – as numerous studies demonstrate.
In the pharmaceutical sector, for example, creative sales campaigning means managing the entire communication chain: from marketing to field sales, through pharmacies and their stakeholders, to end customers.
This also applies to digital sales channels – such as the marketing of over-the-counter medications (OTC products) via mail-order pharmacies or Amazon. Here, the agency handles all services: from listing maintenance to the production of all assets.
Another example: the international communication chain in the construction sector – from international marketing to national and local marketing and sales levels and the retail trade, all the way to the tradespeople and finally to the end customer. A long journey along which much impact can be lost without targeted communication.
For international markets, Crew is part of the Mission Hubs network – with partner agencies in all relevant markets.
The agency's self-image, ""We're not just called Crew, we are one!"", represents the attitude of working together with its clients to shape their success.
Additional Services and Offerings:
STRATEGY
- Holistic marketing strategies
- Marketing as a sales turbocharger
- Sales as the most important multiplier
BRANDING
- Emotional brand experiences
- Strength at all sales touchpoints
- Brand development
CAMPAIGNING
- Impactful campaigns
- Target group-oriented alignment
- Tailored to sales channels
DIGITAL
- Websites, landing pages
- SEO/SEA
- Digital asset production
- E-learnings
SOCIAL MEDIA
- Social media strategies
- Campaigns and concepts
- Community management
- Asset production
MOTION
- Moving content
- Films and animations
- 3D visualizations
SALES-COM
- Sales communication
- Sales support
- Customer-oriented solutions
eSALES
- Digital solutions for sales channels
- Social selling
- Sales enablement
- E-commerce content
WORKFLOWS
- Analysis and optimization
- Standardization of campaigns
- Go-to-market processes
- Internationalization processes
AI & AUTOMATION
- AI-supported content creation
- Content scaling
- Process automation
- Customer-specific bots